Effective menu printing in the UK can be a game-changer for your restaurant business this festive season. If you’re planning to surprise your customers with mouthwatering Indian dishes, consider redesigning your menu with festive specials that will sell.
So, grab our top five menu design and printing tips for your Indian restaurant, perfect for serving iconic Indian specials. Our guide will not only help you develop an à la Carte menu design but also contribute to your customers’ overall dining experience.
5 Effective Festive Menu Printing Tips for Indian Restaurants
Let’s share five practical festive menu printing tips that will prepare your Indian restaurant well ahead of time:
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Know Your Target Customers
Knowing your target customers can make half the process done while redesigning your menu for the festive season. Remember, your customers are split into two different categories: the local British and the Indians.
People in the UK will love to see some South Asian twists on their traditional festive foods, such as adding spices like nutmeg or saffron to the Christmas Pudding. However, when it comes to satisfying Indian customers, you must stick to the authentic Indian recipes for iconic festive dishes.
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Make Seasonal Ingredients Stand Out
When considering the design of your menu, ensure that the seasonal ingredients in the festive dishes are prominently featured. Seasonal ingredients add an extra layer of distinction to each festive dish while encouraging customers to try them out.
Bring fresh spices, vegetables, or regional specialities to your festive dish and highlight them on your online or dine-in menu.
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Offer Bundles & Set Menus
An effective way to attract your customers to your Indian restaurant this festive season is to offer tantalising bundles and set menus. Set appetisers, mains, and sides together on a platter, so group dining becomes easier, more affordable, and more enjoyable.
Invest in online menu design to effectively promote your bundle offers to your target audience. Offer reasonable prices, so your target customers aren’t put off in the first place by merely looking at your menu.
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Select the Proper Menu Format
Menus are available in various formats and designs, so choose one that suits the festive vibe and the foods you’re offering.
The right menu can intrigue your customers both online and offline while encouraging them to try the dishes offered. Therefore, invest in a reliable menu printing service, such as ChefOnline Print Media, for substantial results.
The three basic menu designs you can follow are:
- Festive Specials:
Highlight the festive specials you’re offering in your Indian restaurant on the menu, so customers are sure of what they can expect. This type of menu can excite the customers, given the specials’ exclusivity and charm.
- A La Carte Menu:
Go with the most popular A La Carte menu design. This will allow you to feature a wide range of Indian dishes, along with holiday specials, in distinct categories and groups, making it easy for customers to scan and order.
- Tech-Savvy Menu:
As most customers today prefer ordering through their mobile phones or other convenient devices, make your online menu design more tech-savvy. A digitally-friendly menu will help customers seamlessly navigate your dishes while ordering from the comfort of their own homes.
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Be Creative in Naming Your Festive Dishes
When it’s festive time, it’s okay to go the extra mile playing with words, especially when naming your traditional dishes. Come up with creative names for your traditional dishes and add them to your festive menu. This will add the festive spirit to the dishes, inspiring more customers to visit your place.
For instance, you can tag all types of Biriyani dishes with names like ‘Holiday Fragrant Rice’ or ‘Mouthful Rice Celebration’, etc.
6 Festive Specials for Your Menu That Would Sell
In this section, we’ll help you figure out what dishes to offer on your menu this festive season. We’re recommending five festive specials for higher customer satisfaction and sales growth:
Makhmali Paneer Tikka
Both vegetarians and non-vegetarians will love Makhmali Paneer Tikka alike for their juicy and smoky flavour. These soft paneer cubes, marinated in a cashew and yoghurt blend, can mesmerise foodies of all ages. A surefire holiday special for your festive menu.
Nawabi Murgh Biriyani
The marinated tender chicken cooked with fragrant Basmati Rice and spices like saffron, cardamom, etc., and roasted nuts can fulfil any festive meal. So, add this celebrated dish to your menu to satisfy your customers.
Turkey Tandoori
Fuse traditional British festive Turkey with the Indian tandoori spices to prepare a scrumptious holiday meal. This slow-roasted, spicier, and distinctly flavoured Turkey can be your restaurant’s highlight festive dish this year.
Spicy Pulao
Enhance the taste of traditional Pulao with a touch of spices like cardamom and saffron, along with a delicate infusion of cranberries. Bring this to your festive menu, highlighting its spicy aroma and flavour to your customers.
Raan-e-Sikandari
The whole-lamb-leg dish ‘Raan-e-Sikandari’ can be the showstopper in your festive menu this year. This marinated lamb leg, slow-cooked with Indian spices to perfection, can steal many hearts while served in your restaurant.
A Twisted Pudding
Add a twist to the traditional Christmas Pudding with the help of Indian spices. Enhance its taste by adding cardamom, cinnamon, etc., while crowning it with saffron custard. A perfect festive dessert to blow away sweet lovers.
Wrapping Up
Customers love to see something unique in festive menus, and the preference may change from year to year. So, plan your festive menu design with the five practical tips we’ve shared above.
Additionally, discuss with your chefs and staff the festive specials you can offer your loyal customers while attracting new ones to your establishment. The six specials we’ve recommended can be a starting point; however, you can come up with more innovative ideas to capitalise on this occasion.
