Getting your loyal customers to constantly indulge in your Indian cuisine, especially during winter festivals, can be challenging. Do you care to overcome this challenge with proven festive marketing strategies?
Read on to explore our five festive marketing strategies for Indian restaurants. These strategies will help you boost sales through a robust online food ordering system, which is a key method in today’s digital marketing age.
Our strategies will further guide you in making the most of the festive spirit while satisfying your customers’ taste buds even more.
Why Festive Marketing Strategies Are Essential for Indian Restaurants
Indian cuisine has become a top choice for food lovers in the UK. Indeed, Indian cuisine offers a wide range of diverse dishes, including mains, sides, extras, desserts, and beverages.
However, when festive time comes around every year, the British instinctively long for traditional food and drinks to celebrate Christmas, New Year’s Eve, and other holidays. This is where you must act wisely to adapt your Indian menus to the British culinary landscape.
It’s important because of the following aspects:
- Prospect of Increased Sales:
Winter festivals bring customers to the popular restaurants and cafes in droves. You can capitalise on this opportunity by offering popular Indian dishes to these patrons while enticing them into your establishment, thereby increasing sales.
- Promoting Indian Comfort Food:
Indian foods are prized for their intense spiciness and depth, which is a suitable option to keep diners warm during winter. In other words, your iconic Indian dishes can serve as a timely comfort food, attracting more customers to your restaurant or café.
- Deepened Loyalty with Customers:
Your loyal customers will be even more glad to find special dishes during festive times. Hence, it will create a scope for repeat business throughout the winter festivals.
- Standing Out from the Crowd:
When offering customised festive menus with special Indian dishes both online and offline, your restaurant will surely stand out from the crowd. Your loyal customers will likely bring new customers through word of mouth and social media buzz.
- Boosted Business Bottom Line:
Festivals will always provide an opportunity to offer higher prices, given the increased demand for dining in, takeaways, and delivery orders, among other services. Applying the right festive marketing strategy can help you utilise this opportunity for your restaurant’s revenue growth.
- Increased Reputation and Trust:
Proper implementation of a marketing strategy isn’t just limited to acquiring new customers and sales growth. Instead, it also focuses on building a positive brand reputation.
A successful festive marketing strategy can also earn you a prestigious restaurant award, thereby fostering trust and reliability for your brand in the market.
5 Festive Marketing Strategies for Indian Restaurants
Time to catch up with the five festive marketing strategies that would prepare your Indian restaurant to boost sales using online ordering systems:
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Festive Menu with Discounts & Offers
Bring iconic Indian dishes to the online festive menu with discounts and offers to attract customers on Christmas or New Year’s Eve. Some popular dishes, such as Chicken Tikka Masala, Butter Chicken, and Lamb Madras, can be served to satisfy your customers at exclusive prices during selected hours.
Offer ‘family feasts,’ combos, or discounts like 15% off festive menus, etc., for online reservations, takeaways, or home deliveries.
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Social Media Campaigns & Collaborations
Social media campaigns are effective in appreciating your loyal customers while enticing them to visit your establishment during festivals. Meet with your staff to develop effective social media campaigns this winter.
You can try online gift cards, online festival menus, holiday giveaways, etc., on Facebook and Instagram to attract your customers. Additionally, invite followers to online holiday events with the potential to attract new customers.
For collaborations, partner with social media influencers to promote your festival food offerings. Share coupon codes and discounts with them so that they can promote your brand to their large following on your behalf.
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Enhanced Loyalty Programs & Bundles
Enhance your restaurant’s loyalty program by doubling online purchase points or increasing portion sizes. You may also offer rewards to your loyal customers, such as free beverages or desserts with the mains throughout the festival month.
Moreover, offer your loyal customers exclusive online events to promote new dishes. Additionally, offer tiered programs that allow customers to upgrade to higher membership levels with their accumulated purchase points.
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Festive-themed App & Content Marketing
A tech-savvy online food ordering system can make your restaurant stand out this festive season. Invest in a revamped online ordering app that’s themed after winter festivals. This will resonate with the festive vibe and spirit of existing and potential customers.
Additionally, hire digital marketing professionals to gather data on the festival market trends, customer preferences, and customer behaviour. Content marketing will help strategise and promote. Share photos and clips of your restaurant’s activities.
Sharing intriguing content like restaurant interiors, chef-cooking moments, special festival dishes, etc., on Facebook, Instagram, or YouTube can ensure a personalised approach to your customers.
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Personalised Marketing
Make an effort in email and SMS marketing for a more personalised promotion with attractive and exclusive offers. The offers may include discounts, festive greetings, holiday specials, bonus points, set meals, etc., based on loyalty membership.
Apart from loyal customers, you can send out offers to new customers to grow your business. Here, use content marketing data to get solid leads to whom you can send your offers.
Bottom Line
Wrapping up, the five festive marketing strategies we’ve shared for Indian restaurants can be highly effective. However, be wise to apply them according to your restaurant’s age, operational efficiency level, staff availability, location, and other relevant factors.
While an online ordering system is a great tool for the modern culinary industry to thrive, strategising wisely is what matters for success. So, gear up with a proper marketing strategy, necessary investment, and resources, to make this festive season a win-win for you and your customers.
